Tuesday, March 26, 2019

Gov. Polis unveils new state logo

Posted By on Tue, Mar 26, 2019 at 11:44 AM

Gov. Jared Polis unveiled a new state logo to replace the one implemented by his predecessor, John Hickenlooper, at a press conference March 26.

The new logo features a green pine tree to the left of a blue and red letter "C" with blue mountains and a yellow background in the center.


The former state logo, which features the white letters "CO" overlaying a green, snow-capped mountain, was implemented in 2013 following a campaign by Hickenlooper's office. A team of designers created three possible logos, which were displayed on a public website.

The redesign ultimately cost $1.1 million in private donations and $1.5 million in pro-bono work, the Associated Press reported at the time.

The winning logo proved to be a tough sell.

Critics complained that it looked like the warning sign for carbon monoxide, and mourned the loss of the former accepted logo — the ubiquitous red and yellow "C" on Colorado's state flag. Republicans even lodged an effort in the state Assembly to refer the logo to voters, but a Democrat-led committee defeated it.

Despite protests, the logo soon adorned the state government's department websites and official messaging.

Will Polis' new logo pass muster? That remains to be seen.

Here's some thoughts from Twitter so far:




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