Wednesday, May 8, 2019

UCHealth teams with Rocky Mountain Vibes for stadium label

Posted By on Wed, May 8, 2019 at 1:10 PM

click to enlarge An artist's rendering of the entrance to UCHealth Park. - COURTESY THE VIBES
  • Courtesy The Vibes
  • An artist's rendering of the entrance to UCHealth Park.
UCHealth has worked a deal with the Rocky Mountain Vibes to name the ball field for the health-care provider. Terms of the naming rights were not disclosed.

UCHealth Park replaces the name Security Service Field that previously labeled the home field for the Sky Sox, a Triple-A Pacific Coast League team that moved to San Antonio, Texas.

But the relationship between UCHealth and the Vibes, a Rookie-Advanced Pioneer League team that will play a season lasting only the summer months, goes beyond naming the stadium.

"The Rocky Mountain Vibes and UCHealth are teaming up to improve health in the Pikes Peak region through a partnership that includes community wellness activities and health education, both in the stands and outside the newly named UCHealth Park," the Vibes said in a release.

The partnership includes game-day and community initiatives to encourage health and wellness.

“We’re excited to partner with UCHealth to help create a wonderful ballpark experience for our fans and to collectively enhance our positive impact throughout the Pikes Peak region,” Rocky Mountain Vibes President and General Manager Chris Phillips said in the release.

Among the planned events:
• UCHealth and the Vibes will support the statewide MANtenance campaign, aimed at spreading awareness of men’s health and encouraging preventive screenings.
• The Vibes will support UCHealth’s #Checkout initiative, encouraging Coloradans to be aware of screen time by swapping digital connection for interpersonal connection with family and friends.
• UCHealth will participate in the Vibes’ annual Emergency Preparedness Day.
• Other events will encourage kids and adults to be active.

“We look forward to engaging with Vibes fans and others in the Pikes Peak region to promote a culture of health and wellness along with offering education to avoid illness and injuries,” Joel Yuhas, president and CEO of UCHealth Memorial Hospital, said in the release.

UCHealth, which leases city-owned Memorial Hospital under a 40-year deal that began in 2012, offers the only Comprehensive Stroke Center and Level I Trauma Center in southern Colorado.

The Vibes open the season June 14 against the Orem Owlz and open at home on June 21 against Grand Junction Rockies. For information, go here.

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