CBD makes its way into lotions and potions 

click to enlarge You take one of those guys and you’re going to be out like a light,” says Jerell. - DIONNE ROBERTS
  • Dionne Roberts
  • You take one of those guys and you’re going to be out like a light,” says Jerell.
Back in 2004, Elissa and Jerell Klaver launched SALUS, a company that sells hand-crafted body care products, including a wide array of soaps and lotions. In 2007, the company was able to open its first retail store in Elissa’s hometown of Manitou Springs. A second store opened in Fort Collins (where the couple had attended Colorado State University) in 2012.

But the couple made their boldest move in 2017, when they launched WholeMade Bath Co., a hemp beauty product line that includes popular CBD bath bombs designed to decrease muscle soreness and promote relaxation.

“It’s great for anti-inflammatory,” says Jerell. “When we use [CBD] topically it’s good for your skin and hot water opens your pores so you can absorb it that much more. After a hard workout or a long day, you take one of those guys and you’re going to be out like a light.”

WholeMade is part of the growing trend of using CBD in health and wellness products. With more research underway, it seems that the public perception of CBD is becoming less tied to the cannabis plant’s far more controversial component, THC. It’s now more widely understood that isolated CBD and hemp oil extracts do not contribute to getting high and many companies tout the individual compound as a nutrient-rich hidden gem.

In order to get into the hemp game, the Klavers had to expand their operation into an 8,000-square-foot manufacturing facility. Since then, the company has been including CBD in more and more products. It seems like a natural progression since the holistic duo already utilize numerous plant-based substances in their line, including organic shea butter and non-GMO sunflower oil from a farm in Lamar, Colorado.

“We have the experience, expertise and integrity in our ingredients,” Elissa Klaver says. “We also do third-party testing, so people know what they’re getting and to ensure people are getting what they’re paying for. [CBD] is a wonderful ingredient to try out and incorporate into your routine.”

WholeMade uses pure broad spectrum CO2 hemp oil extract from Elixinol — an established Colorado-based company that grows organic hemp plants — in a variety of their products from lip balms to deodorant. Some of their newest additions debuted at the NoCo Hemp Expo in Loveland in early April.

“We are really excited for facial care,” says Elissa. “It’s great for skin irritations.”

The Klavers say that CBD and hemp oil extract contain multiple healing properties to treat acne, manage a number of skin conditions and provide hydration that penetrates deeper into the dermal layers to stimulate vital cell reproduction. (Though such claims are common, it’s worth noting that the FDA does not approve the use of CBD for the diagnosis, cure, mitigation, treatment or prevention of any disease.) Elissa reiterates that their products have no psychoactive effects and contain less than .03 percent THC (the level that differentiates hemp from marijuana plants).

“[Our CBD] contains over 500 phytonutrients derived from all parts of the plant,” Elissa says. “It’s with full terpenes and other cannabinoid profiles that benefit your body through the endocannabinoid system, responsible for regulating one’s general state of balance, appetite, sleep, mood, hormone regulation, pain and immune response.”

In a recent article published by Skin Inc. magazine, Victoria Tabak, esthetician and president of Nature Pure Labs, claims that hemp oil “is abundant with antioxidants from vitamins A and E. It is rich with polyunsaturated essential fatty acids including alpha-linolenic acid (omega-3), gamma-linolenic acid (omega-6), oleic acid (omega-9), palmitic acid and stearic acid. Its mineral content includes manganese, potassium, magnesium, calcium, zinc, iron and phosphorus. It even has eicosanoic acid, also known as arachidic acid, a saturated fatty acid.”

Hemp oil’s gamma-linolenic acid is thought to be good for everything from inflammation to treatment of skin conditions.

Elissa even offers (and uses) a CBD deodorant, saying it’s “the only one I will use, free of glycol, aluminum and parabens, that just adds those extra benefits and enhances it.”

With cannabis facials increasing in popularity, and more homeopathic start-ups selecting hemp oil extract as a key ingredient, CBD is emerging as one of the most unexpected natural additions to current beauty regimens.


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