There are people who ride bikes, and then there are bike people. Criterium is staffed by folks in the latter category. Many employees measure their bike-shop experience in decades, and all that tinkering gives them flexibility when it comes to maintenance requests. Nic Ponsor, Criterium's vice president, talks about helping a guy with big plans for making a pedal-powered taxi; mechanics ended up building him some custom wheels. Since Criterium salespeople don't work on commission, there's a laid-back vibe when you're looking for something new. Ponsor says the folks at Criterium love what they do, and "that keeps our attitude good."


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