Kenneth Cleaver 

Consumer Correspondent

September 15, 2005

Mr. Rick Crosson

Vice President of Marketing

Subaru of America, Inc.

Subaru Plaza

P.O. Box 6000

Cherry Hill, NJ 08034-6000

Dear Mr. Crosson,

Subaru needs slogans. I have them. Let's work together.

My slogans are limited to the Subaru Outback, a vehicle that's as ubiquitous as fleece out here in mountain-land.

Here goes:

Subaru Outback: The Thinking Person's SUV

Subaru Outback: Not Just For Lesbian Triathletes!

Subaru Outback: Official Car of The Bald Ponytail Guy

Subaru Outback: Official Car of The Moderate Republican

Yeah, I know, the last one's a stretch.

In the monotonously boring form letter you're sure to send me, why not include some sign of human life?

Just a thought.


Kenneth Cleaver

Read the Response.


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