Liquor's quicker 


click to enlarge 2119_cover-23067.gif

From behind the counter of Stratmoor Liquors, the store's owner, Rhonda Rockwell, glances around her inventory. Her eyes stop on the liquor shelf on the wall behind her.

"Jagermeister," she says. The GIs like Jagermeister.

She's not sure why.

"Maybe because it's so potent?"

Her dog, the only other being in the otherwise empty B Street store, doesn't move. Apparently, he's not sure, either. But Rockwell's noticed a trend: "Before they get shipped out, our sales in [Jagermeister] go up."

And beer? That's no final-weekend-at-Fort Carson beverage, Rockwell says. Beer flows no matter the circumstance.

Even so, beer sales are unusually low. Pat Bonning, a Rocky Mountain Distributing beer salesman who works with five Fort Carson-area liquor stores, including Rockwell's, has seen it firsthand. Before the war in Iraq, the stores combined to sell an average of 36,000 beers per day; today, they sell 21,600 per day.

"The entire beer business is down," he says, blaming health-kick trends throughout the country. "But it'll probably go up. Once things get crazy down [at Fort Carson], it'll be nice."

"It can't hurt," Rockwell adds. "That's for darn sure."


Subscribe to this thread:

Add a comment

More by Pete Freedman

Latest in Cover Story

All content © Copyright 2018, The Colorado Springs Independent

Website powered by Foundation