Rated PG-13 · 90 min. · 2011

Documentary

"POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD" -- which explores the world of product placement, marketing and advertising -- was fully financed through product placement from various brands, all of which are integrated transparently into the film. With humor and insight, the documentary unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with filmmaker Morgan Spurlock, and partners have the unique right to promote themselves in association with Spurlock and the film.


See our full review: What was the question?: <i>POM Wonderful Presents: The Greatest Movie Ever Sold</i>

What was the question?: POM Wonderful Presents: The Greatest Movie Ever Sold

Perhaps the most pointless, indulgent, incurious documentary ever made. »

Official Site: www.thegreatestmovieeversold.com
Director: Morgan Spurlock
Writer: Morgan Spurlock and Jeremy Chilnick
Producer: Morgan Spurlock, Jeremy Chilnick, Abbie Hurewitz, Keith Calder and Jessica Wu
Cast: Morgan Spurlock

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