Best Of 2014: Hair Salon

Best Of 2014: Day Spa

There's nothing like a new hairstyle or a facial to shake the cobwebs from your life, and Veda has a lock on exactly how to deliver those services and more: It's swept these categories for five years running. When asked about her secret formula for success, CEO Carrie Perkins hems a bit before saying, "I guess my hope is that we're committed to creating an experience ... and we give back to the community, and people are aligned with that." Indeed, Veda raises over $50,000 a year for community needs, celebrates Earth Month, and closes down all its locations for a day to provide free services to about 90 community members nominated by others. In the past, those "Moment of Peace" recipients have included people whose homes were claimed in fires or floods, or who have lost loved ones at war. "People who are experiencing emotional distress," Perkins says. "Anybody who needs a moment of peace." — Pam Zubeck


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