City Auditorium

City Auditorium would be revamped with $53 million under a plan outlined June 15 by a newly formed organization.

A group of local heavy-hitters led by Colorado Springs Conservatory owner Linda Weise wants to pump $53 million into City Auditorium to rejuvenate it as a cultural asset that would host arts and music, nonprofit and business events.

For years, the city has been seeking to overhaul the landmark at 221 E. Kiowa St., built in 1923. The auditorium has been used in recent years for roller derbies, metaphysical fairs and occasional concerts. In 2008, the memorial service for long-time Colorado Springs Mayor Bob Isaac was held there.

The facility can seat roughly 3,000, but plumbing, electrical and other aspects are long overdue for repairs and/or replacement.

Linda Weise

Linda Weise, who will step aside from her Colorado Springs Conservatory, will head up the effort to remake City Auditorium.

Enter Linda Weise, who's taught theater and music to youth in the region for 30 years through the Colorado Springs Conservatory. She's assumed the title of president and CEO of the Colorado Springs Community Cultural Collective, which proposes to take on remaking the auditorium.

In that role, she told El Paso County commissioners on June 15 in a bid for a $10 million donation, she'll guide the effort to usher in a second century of use for the auditorium.

The city lacks the necessary resources for renovation and optimal operation, she said. But under the care and ownership of a nonprofit, she noted, the facility could satisfy a variety of needs, add to the city's appeal for visitors and stimulate the local arts scene for residents.

The group's plan is to redesign the facility, expanding it from 40,000 square feet to 90,000 square feet. An addition would be built on the south side, and new floors added to capitalize on the building's size. A chief stage would be preserved and seat about 600.

City Auditorium lies within the City Auditorium Block Urban Renewal Area bounded by Kiowa on the north, Pikes Peak Avenue on the south, Nevada Avenue on the east and Weber Street on the west.

City aud interior

The main stage area and the entry way for the auditorium as it exists today.

Being part of the Urban Redevelopment Authority (URA) means that tax increment financing could be used to help fund the project. The URA developer is Norwood Development Group, which also serves as master developer for the Southwest Downtown URA on the opposite end of downtown where the Olympic & Paralympic Museum and Weidner Field are located.

Backers are looking for money from the county and city, coming from $140 million and $76 million allocations from the American Rescue Plan Act, respectively, as well as from the state and, potentially, the National Endowment for the Humanities and other national organizations.

Weise's presentation also provided a list of who's who in the local philanthropic community as "institutional funders." Those include El Pomar Foundation, Anschutz Foundation, Bee Vradenburg Foundation, Daniels Foundation, Ent Credit Union Foundation, GE Johnson Foundation, Lyda Hill Foundation, Myron Stratton Foundation, among others.

A pro forma capital and operating budget shared with commissioners shows construction would cost $52.9 million, with $3.6 million of that set aside as a contingency. Revenue is stated as $56.5 million, which includes donation of the building by the city, a value of $2.265 million. Weise said tax credits and other sources of funding would only be available if the facility is in the hands of the new Cultural Collective nonprofit agency, rather than the city.

New city aud interior

This is a view of the former stage area with theater seating, which could be pushed back to create an open space.

The auditorium would open in fall 2024. For its first full year of "stable" operations, projected to be 2026, the pro forma shows operating expenses at $4.2 million and revenue at $4.5 million, for a net of $314,000. The revenue total includes $250,000 in support from the city.

To make way for various studios, classrooms, music, dance and drama venues and the like, the building will be overhauled to create an additional floor. The partial basement would include a main stage, a cabaret venue and a commercial speakeasy. The ground floor would host "retail partners."

Clearly, backers want the government to play a major role. David Lord, the new nonprofit's board chair, told commissioners, "Philanthropy doesn't want to pay for this 100 percent. They say, 'Where is the government sponsorship?'" He said for the project to move forward, it needs money to pay Semple Brown, Architecture & Interior Design, and GE Johnson Construction, listed as project partners, and others.

"We're really at a moment ... if we miss this opportunity in the next few months, the project will not be moving forward," Lord said.

Weise predicted the facility would become a hub that is "activated all day."

She also pledged that it would be accessible and affordable to community partners, with a "strong education arm."

Referring to students, she said, "If they’re passionate about something, they will come."

She also predicted it would position the city to draw cultural conferences that now go elsewhere, and it will spur further downtown residential and commercial development. A Hyatt Hotel is going up just west of the auditorium.

"We will help keep cultural spending within the county," she said.

URA Executive Director Jariah Walker says he doesn't have a deep understanding of the plan so he couldn't predict how much money could be generated for the tax increment financing by the project. The Hyatt next door is expected to generate $1.5 million, which would go toward construction, however.

"Right now that building is needing a huge influx of help one way or another," Walker tells the Indy. "My only concern is, will that level of money be raised to put forward all the improvements it needs and deserves, and what sales tax will be generated? My concern is, is that too big of an apple to take a bit out of right now?"

But he adds, "I'm a fan. I certainly think the City Auditorium, a gorgeous building, deserves something."

Asked to comment on the proposal, Mayor John Suthers, through spokesperson Jamie Fabos said, "It’s very early, so we won’t have much to give you."

The collective's board of directors is comprised of Lord, Wynne Palermo, Deborah Hendrix, Ed Nichols, Dan Nordberg, Linda Purl and Douglas Stimple.

The nonprofit's Executive Advisory Council members are Buck Blessing, Marvin Boyd, Chris Jenkins (with Norwood Development), Kathy Loo, Deb Mahan and Jon Medved.

Senior Reporter

Pam Zubeck is a graduate from Emporia State University. She worked at the Tulsa Tribune before coming to Colorado Springs, where she spent 16 years at the Gazette and in 2009 joined Colorado Publishing House.